Learn how to choose a shade that aligns with your skin’s natural tone, plus how to cover dark circles most effectively.

Like clockwork, Amazon’s Big Spring Sale is back in our peripheral vision, promising thousands of discounts on everything, ...

UTC Just as drugstore shampoos are witnessing a resurgence — as shoppers realize that affordability does not always indicate ...

Paige DeSorbo has mastered her skincare routine from head to toe. Fresh off the “Giggly Squad” tour, the “Summer House” star ...

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

Kylie Kelce, wife of Jason Kelce, has been rocking the no-makeup-makeup look long before it became a viral beauty trend.

After I made some inadvertent mistakes with my skincare routine, this cream helped soothe my redness.

Hence why I always keep coming back to this $10 BB cream for a glowy everyday look —and I’ve convinced several of my friends ...

If you want foundation, blush or lipstick, chances are this couple had it in bulk. A married couple faces several charges after police busted them for stealing $85,000 in merchandise from Texas stores ...

A matching makeup set for Infinity Nikki's Moonlight Oath has been leaked, potentially hinting at its return in the game. Moonlight Oath was criticized for being expensive at 5,960 Stellarites for ...

Photos from College Station PD revealed that a large chunk of the stolen goods consisted of makeup products. According to Plano PD, a detective was made aware of the couple's deeds in January ...