According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

30.3% think of loyalty as being dedicated and abiding by the rules and values. The rest (25.3%) of professionals define loyalty as taking initiative and promoting the company’s vision.

Webster’s dictionary defines “loyalty” as “the quality or state or an instance of being loyal,” and “fealty” as “the fidelity ...