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But you also have spoken to earlier-season marketing spend, DIY, Tiffany just mentioned it. Could you speak to the logic and the strategy of the earlier marketing approach this year? Thanks.

Jeffrey Jones; President, Chief Executive Officer, Director; H & R Block Inc Tiffany Mason ... For example, in our DIY channel last season, we launched our GenAI-powered AI Tax Assist tool ...

Fun DIY lamp ideas to add style to your space DEI under Donald Trump—here’s what HR leaders and experts think will happen ...

Jeffrey Jones; President, Chief Executive Officer, Director; H & R Block Inc Tiffany Mason; Chief Financial Officer ... For example, in our DIY channel last season, we launched our GenAI-powered AI ...

But you also have spoken to earlier-season marketing spend, DIY, Tiffany just mentioned it. Could you speak to the logic and the strategy of the earlier marketing approach this year? Thanks. I ...