News

Amazon's AI review summaries are reshaping how shoppers define “value for money” and what that means for brands navigating ...
Not many restaurant chains have surged at the pace of Wingstop. Same-store sales climbed nearly 40 percent over the past two ...
Economic uncertainty driven by inflation and other factors is altering consumers’ perception of value, according to new ...
Publishers and other providers of creative content now have the option to block AI crawlers from accessing and scraping their ...
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers.
At dsm-firmenich, we are committed to strengthening our leadership as an innovation-driven consumer company—delivering ...
Aviva is in weak financial health. Over the years, Aviva has substantially deleveraged its balance sheet, repaying around GBP 6.2 billion of debt over the last nearly 10 years. This has been achieved ...
Thoughtful "freebies" can deepen loyalty with your best customers—the key is to make rewards feel personal, purposeful and tied to the value your brand already delivers.
Good example: Gainsight encourages teams to align around a customer's "first value delivered" rather than contract dates. Poor example: A large CRM provider routs onboarding to a separate team only ...
USA spoke to solar installers who learned first-hand that interest in batteries can vary from customer to customer, as it can often depend on geography and state policy, among other factors.
The fast-casual chain is working on its value perception in a way that spotlights menu innovation and avoids discounts. Is ...