Less than half of consumers find any customer service channel easy to use. The two highest-rated channels for ease of use are phone support (48% of respondents say it is typically easy) and online ...

They sometimes have a large amount of user generated content (UGC), and perhaps a chat system ... to manage and optimize customer experiences across multiple digital channels.

Sprinklr's Yogin Patel explores how AI is reshaping customer experience seamless, personalised and seamless omnichannel ...