Delta is looking into new ultra-luxury business class cabins - Delta will cut main cabin capacity by about 1 percent by late summer 2025 due to declining demand for low-cost fares, while increasing ...

Delta's revenue from premium seats like business class rose 6% in the first half of the year to $10.6 billion, while main ...

Delta is improving its pandemic-weakened balance sheet, with around 1.6 times net debt/EBITDA at the end of 2024, down from just over 3 times at the end of 2023. Among airlines, it looks pretty good.

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

With factors like trade volatility and crushing cost surges, cost optimization is no longer the end-all, be-all.

Most organizations don’t need more cybersecurity tools. The reality is that businesses require better boundaries in 2025 to ...

Identifying your ideal customer starts with testing your marketing messages with smaller subgroups. This approach involves ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific audiences.

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...

Customer segmentation is no longer static. AI is making it faster, sharper and more human by turning real-time data into real-time action.

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.