We believe Pegasystems is well established in the business process management software niche and further benefits from related customer relationship management applications. We expect the firm to ...

In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7 ...

The first step in improving customer experience is understanding what your customers truly want. This means going beyond ...

Attracting a customer is no small feat. You invest time, effort, and resources into earning their trust and making a strong ...

Shared Metrics And KPIs: Both teams need to agree on key performance indicators (KPIs), including product metrics (retention, engagement) and marketing metrics (conversion rates, customer ...

you’ll improve your ROI and foster a loyal customer base that plays a big role in your business’s long-term success. Kris is the founder and former CEO of Internet marketing firm Pepperjam ...

We have collected data and statistics on mobile game retention. Read on below to find out more. iOS has 35.7% retention rate for games on day one, to the 27.5% of Android. By day 30, iOS has 5% to ...

Some small rural communities are included in BC’s Provincial Rural Retention Incentive. Others, such as Cranbrook and Kimberley, are not. It’s unclear why. Image via Google Maps. Lisa ...

The most successful companies treat customer retention as a proactive mission rather than a reactive scramble. They recognize that every customer interaction—from sales promises to support ...