The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

We believe Pegasystems is well established in the business process management software niche and further benefits from related customer relationship management applications. We expect the firm to ...

HubSpot reported strong quarterly earnings, outpacing both management's guidance and analyst estimates. It was driven by impressive revenue growth and enhanced platform capabilities.

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together.

In 2025, business growth seeks ways to develop its customer relationship management and the processes involved in it.

Jayanta Chaudhuri, a marketing expert, revealed that he had contacted the bank to request a change of his current ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...

Most days, ecommerce sales occur without any face-to-face interaction. Customers can find your brand online, peruse your ...

Could Adobe & Dentsu's new offering be the best thing since sliced bread? Maybe, but we're certain it isn't topping toast.

Attracting a customer is no small feat. You invest time, effort, and resources into earning their trust and making a strong ...

Understand how learnings from your customer service team can connect to paid media strategies and why you should highlight customer benefits in your ads.