By consolidating fragmented information into a single, unified view, organizations can enhance customer relationships, ...

Prioritizing customer satisfaction and keeping the Lifecycle Clock running smoothly is key to thriving in an increasingly ...

This session takes the fundamentals of customer experiences and frames them in a strategic business context. Knowing your company, your customer and your competition is vital to experience-based ...

Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...