At a moment when retailers must optimize every facet of their business to remain competitive, a unified data strategy isn’t ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

Enter RCS (rich communication services). Think SMS but smarter—combining the immediacy of texting with the depth of an app. For financial services, where trust is everything, RCS is a game changer: ...

Global cloud communications platform Infobip has become a Platinum Partner of Rakuten Viber. As a Platinum Partner, Infobip ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, ...

Wichita, Kan.-based Meritrust Credit Union successfully employed an auto loan campaign through the Pulsate platform to generate a total loan value of $6.8 million and a profit of more than $243,000.

New automated incentives feature in Wildfire's white-label rewards platform helps businesses drive engagement and revenue with zero technical lift SAN DIEGO, April 16, 2025 /PRNewswire/ -- Wildfire ...

Optimising the customer experience should be among any business’s top priorities. For customers, the more personalised their ...

InvoiceCloud, a leading solution for digital bill payment services, celebrates customer Alaska Village Electric Cooperative (AVEC) for its recognition in the eighth annual Smart Energy Consumer ...

A better consumer experience has implications for clinical improvements, according to a new report from CVS Health. | A ...

Wildfire's Action Rewards is a turnkey solution to deploy incentive programs and customizable engagement campaigns. As part of the Action Rewards feature, Wildfire also provides a marketing playbook ...