In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, ...

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

It’s never too late to turn a pitch around.” There’s a message most agency leaders will have told their teams at some point, ...

Amazon's stock dipped due to trade uncertainty, but AWS and digital advertising are driving substantial operating profit growth, making the stock undervalued. AWS, contributing significantly to ...

An ad on a Universal Orlando Resort bus displays the Universal Express logo next to imagery of Mario Kart: Bowser’s Challenge, implying that Express will be available for that attraction when Epic ...

An advertisement for a job in a remote Australian town has caught the attention of the country – with people floored by a single detail. The town of Julia Creek is looking for a new GP and the ...

Disney, which is staying in business with the NBA even as it sheds some of the games it previously showed, is seen capturing $1.25 billion in annual ad revenue from NBA games, according to Fishman ...

A Richmond, B.C., company has apologized after an advertisement in a transit station drew online flak for its reference to the "51st state" amid public annexation threats by the U.S. president.

Discord was a proudly ad-free platform until March 2024, when it introduced ads to its desktop and console apps. Those ads offer Discord users rewards for PC games if they play certain games or ...

Imagine stepping outside to stargaze on a clear summer night, only to see no stars but rather the garish glow of advertisements streaming across the sky. This seemingly science-fictional scenario ...