From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

Some of the most powerful uses of analytics involve marketing optimization techniques that can dramatically decrease opt-out rates and increase conversion rates. Optimization and modeling are pivotal ...

See click-through rate and conversion rate optimization. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing ...