A growing number of Europeans and citizens of other countries are choosing not to buy American products to demonstrate their ...

India's beverage market is seeing a health-driven shift. Consumers are demanding low-sugar and natural drinks, boosting ...

Propelling the momentum, we surmise Celsius’ better-for-you portfolio and active-lifestyle branding caters to consumers' penchant for healthier alternatives, while a 2022 distribution agreement with ...

Coca-Cola is relaunching a fan-favorite ad campaign designed to focus on Gen Z customers.

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the ...

The drink, called PLEZi Hydration is available at Amazon and at select grocery stores in California, the home of Curry’s team ...

Morgan Stanley analysts wrote that soft-drink and beer makers stand to benefit as Americans consume less booze.

Four-time NBA champion Stephen Curry is teaming up with former first lady Michelle Obama to release a healthier sports drink ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

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