When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Michael Yarish/AMC This probably isn't the HBO Max debut that "Mad Men" had in mind. If ...

AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results. A recent test run by the Adalysis team reveals that ...

To some, the use of Max Richter’s best-known song at the end of Hamnet is like a cheat code to get audiences crying. To the composer himself, it’s something else entirely. Photo: Agata ...

Google is quietly rolling out a new Performance Max feature that lets advertisers upload video files directly inside the “Edit assets” panel — no YouTube channel or Shared Library required. Driving ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

DUBAI—Oman Air will replace outgoing Boeing 737-800s with more of the same model as it seeks to avert further problems with the MAX’s engines. The Omani flag carrier has four 737-800s scheduled to ...

Get ready to get mad again — and by mad, we mean Madison Avenue, of course. One of the most beloved and critically acclaimed dramas of the 2000s is coming to streaming, and will be available to watch ...