Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

I had the chance to talk to Dan Roche, CMO at Workbooks, about how AI is currently being applied to CRM and which business challenges it may help solve in the future.

Through my work with large-scale sales organizations, I've identified several critical shifts that characterize the most successful modern customer engagement strategies. And, more importantly, I've ...

We recently published a list of Top 10 AI Stocks to Watch In February. In this article, we are going to take a look at where ...

SugarCRM's new CEO David Roberts on why he joined the company as CEO, why he describes himself as a mechanical strategist, and how the company will help their customers benefit the most from AI ...

We recently compiled a list of the 10 Large-Cap Stocks Insiders Are Selling Recently. In this article, we are going to take a ...

Traditional CRM systems are a significant advantage, but wealth managers must embrace next-generation platforms designed specifically for private banking and wealth advisory. These systems should ...

Salesforce is expected to roll out the full version of its largely anticipated Agentforce 2.0 offering. Read why I remain ...

Shifting from solely physical stores to an omnichannel approach means moving away from a channel-centric strategy and instead ...

With many workers choosing to stay at their companies, the passive job seeker market becomes crucial. Here's where CRMs can help.

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.