(This is the latest installment in our series asking martech providers about implementing their products. The first article, about Marketo, is here.) A new customer relationship management (CRM ...

Bohling, Timothy, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani, and Rajan Varadarajan. "CRM Implementation: Effectiveness Issues and ...

However, due to its breadth of customization options, Salesforce CRM’s implementation process can vary drastically, taking anywhere from a few days to several weeks. While that may seem alarming, ...