How CNN’s ad strategy strikes the balance between news and brand engagement
CNN promises to transform news advertising with innovative strategies that enhance brand engagement while ensuring safety and ...
Big 12 fines Utah AD Mark Harlan $40,000 after criticizing officials and conference following loss to BYU
The Big 12 conference fined Utah athletic director Mark Harlan $40,000 and issued a public reprimand for his actions after ...
Moreno will defeat Brown in Ohio, CNN projects, in key pickup for GOP
Republican Bernie Moreno will defeat Democratic Sen. Sherrod Brown, CNN projects, a key pickup for the GOP in a state that’s ...
Evidence in trial of man accused of killing Laken Riley will show the Georgia student ‘fought for her life,’ prosecutors say
In the nine months since Laken Riley was killed while jogging at the University of Georgia, her death turned into a lightning rod over crime and illegal immigration and cast an ominous shadow over the ...
Google and Meta are blocking political ads to combat misinformation. Some experts say it’s too late
Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...
5 things to know for Nov. 4: Presidential race, Senate, Severe weather, Iran, Spain floods
Ahead of the 2020 election, big corporate names like Nike, Under Armour and Absolut Vodka released splashy get-out-the-vote ...
DNA analysis upends long-held assumptions about Pompeii victims’ final moments
Ancient DNA recovered from Pompeii shows that people found holding one another beneath the volcanic ash weren’t related in ...
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Where Harris’ campaign went wrong
It was supposed to be everything short of a free ad – a panel of women not containing their excitement to welcome Kamala Harris, ready to introduce her to their committed daytime audience of exactly ...
Pro-Trump forces flood airwaves with ads attacking Harris over past transgender stances
Over the first half of October, former President Donald Trump and his allies poured more than $21 million into television ads attacking Vice President Kamala Harris over her past support of certain ...
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If you’ve been seeing more pro-Harris ads online lately, here’s why
(Warner Bros./Discovery is the parent company of CNN.) On traditional TV too, FF PAC has been creative with its resources, spending millions on national ad buys that – while airing everywhere ...
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Here’s how Trump, Harris and their allies have altered their ad spending strategies in October
The ad tracking firm AdImpact catalogs the issues that are referenced in broadcast TV campaign ads and tracks the amount of money behind those spots. Comparing changes since August illustrates how ...
Harris makes final push to close gap with male voters
Vice President Kamala Harris is launching new ads this weekend targeting men in battleground states as part of her campaign’s effort to close the deficit she faces with male voters in the final days ...