How CNN’s ad strategy strikes the balance between news and brand engagement
CNN promises to transform news advertising with innovative strategies that enhance brand engagement while ensuring safety and ...
How CNN might find its way to the auction block
Analysts believe CNN makes what looks like a decent amount of money, around $750 million this year. Sounds good until you ...
The Calm app bought ad blocks on CNN and ABC on election night to give viewers '30 seconds of silence'
Calm also sent push alerts during the June presidential debate, one of which read: "The 45-minute mark. Exhale. Sip some ...
Google and Meta are blocking political ads to combat misinformation. Some experts say it’s too late
Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...
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Where Harris’ campaign went wrong
It was supposed to be everything short of a free ad – a panel of women not containing their excitement to welcome Kamala Harris, ready to introduce her to their committed daytime audience of exactly ...