Fragmentation. Measurement. Standardisation. Privacy. Personalisation. Effectiveness. AI. Digital. Omnichannel. ROI.Did I miss any 2025 buzzwords? The themes surrounding retail media in 2025 are clear ...

After years of studying successful brands and working with growing businesses, I've discovered that storytelling is key to ...

This article explores how to create and sustain a successful brand community and why it matters in today’s market ...

The Forbes India D2C LevelUp Conclave reinforced that the future of D2C commerce lies in strategic partnerships, intelligent ...

Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and ...

Restaurant websites are no longer just marketing touchpoints—they’re storefronts, customer service desks, and loyalty hubs, ...

At the HiveMinds Ecommerce Conclave 2025, one of the most insightful discussions revolved around the theme of D2C Brand ...

Embedded lending’s alignment with modern SMB demands allows it to create a robust loyalty loop – from acquisition by promising a value-added, point-of-need service that puts them first to retention by ...

The launch of Clutch Active Marketing Intelligence signals a shift towards a smarter, more adaptive approach to marketing. Unlike traditional AI, which merely processes data, Clutch AMI thinks, learns ...

In today’s competitive market, businesses seek ways to connect with customers, build loyalty, and encourage repeat purchases.

Your website is often the first point of contact between your potential customers and your brand—especially in today’s digitally driven world.

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...