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How B2B and B2C brands are winning hearts with memory-driven CX
The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.
Why aren’t retail media predictions talking about the customer?
Fragmentation. Measurement. Standardisation. Privacy. Personalisation. Effectiveness. AI. Digital. Omnichannel. ROI.Did I miss any 2025 buzzwords? The themes surrounding retail media in 2025 are clear ...
Business Storytelling: How Narrative Drives Growth And Customer Connection
After years of studying successful brands and working with growing businesses, I've discovered that storytelling is key to ...
How B2B Companies Can Optimize Customer Service Management To Charge AI-Driven Growth
AI is helping to supercharge the connection between businesses and customers, but certain steps are necessary to optimize CSM solutions.