Building a breakaway brand doesn't happen by accident. The brand owner and the brand's advertising agency likely follow a process to build a brand that has the potential to achieve and sustain success ...

A New Book Reveals Techniques for Entrepreneurs to Develop a Worldwide Brand and Increase Revenue.London, UK, March ...

Anything can be an asset when you view it through the lens of brand identity. When you approach branding with this mindset, ...

Hooters — the restaurant chain first known for its orange-clad, all-female wait staff and then its chicken wings — filed for ...

A four-phased brand repositioning approach will help guide you through this process and allow your company and brand group to best calibrate based on timing, budget, and resources to get the job done.

Carvana changed the process of buying a car by taking a successful approach similar to Amazon and Airbnb. By bettering its ...

Sure, Charlotte Tilbury, YSE and Helena Rubenstein might be a European woman’s essentials, but American beauty brand Huda ...

Darpan Munjal, founder of Atom.com (formerly SquadHelp), spoke to e4m on the future of brand naming, role of AI, and why ...

The Utility Stores Corporation (USC) is going to introduce its new utility ghee brand for citizens on cheaper rates as ...