Anything can be an asset when you view it through the lens of brand identity. When you approach branding with this mindset, ...

A four-phased brand repositioning approach will help guide you through the process and allow your company and brand group to best calibrate based on timing, budget, and resources to get the job done.

Building a breakaway brand doesn't happen by accident. The brand owner and the brand's advertising agency likely follow a process to build a brand that has the potential to achieve and sustain success ...