Kraft Heinz benefited from consumers’ penchant for eating at home during the pandemic, with 85% of its sales resulting from traditional retail channels (brick-and-mortar and online). And while Kraft ...

The company underwent a comprehensive modernization process with the brand and design agency Peter Schmidt Group, as part of its evolution as a purpose-driven company. "Refreshing our brand identity ...

Each pillow gets a score based on the shipping process, packaging and ease of setting it up ready for sleep. The first step ...

Five years after the pandemic, the world has settled into its new normal. But ‘normal’ itself is changing faster than ...

Strategic collaborations with notable retail partners and influencers are expected to enhance product offerings and brand engagement, positioning Lulus for continued growth and reinforcing its ...

The role of a brand in this process is to help the consumer become ... consistency between online and in-store merchandising, positioning, strategy, look, feel and hierarchy goes a long way ...

create the perfect time to stand tall and take our leadership position alongside our incredible athletes and tournaments," said Portia Archer, WTA CEO. Archer continued, "This bold new brand ...

“We wanted to emphasize the humor and personality which is so central to our new brand position, celebrating the joy of playing and the thrill of winning, both big and small. We couldn’t be ...

This process will develop and create several key "brand positioning platforms" to showcase how far your brand can move to retain customers and acquire new ones. Accordingly, you will answer "Who do we ...