Most teams do not spend enough time on this part of the process. 2. An Obsessive Focus on What the Audience Wants The "benefit" is obviously an important element of any brand-positioning statement.

So, how do you go about it? Brand positioning research is the process of discovering how your brand fits into the market. In B2B, it analyzes how your company is perceived by the businesses you want ...

M+C Saatchi Middle East, formerly M&C Saatchi, has introduced a new brand identity and strategic positioning as part of a global shift by the M+C Saatchi Group. The agency has rebranded around the ...