When faced with uncertain times, what strategies can a franchisor implement so that in adversity their franchise will not ...

Last month, we spoke with a marketing director at a major consumer goods brand who was drowning in retail media complexity. I spend half ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Law firm leaders must ensure their associates understand that relationship building, not just tactical expertise, is key to ...

To build an authentic personal brand, keep your core values in mind and make sure they're reflected in your actions.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...