Last month, we spoke with a marketing director at a major consumer goods brand who was drowning in retail media complexity. I spend half ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s.

Bath & Body Works' total debt/adjusted EBITDA was 2.5 times at the end of 2024, in line with the firm’s targeted mid-2 times range. With the spinoff of Victoria's Secret long done, we expect ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed ...

Retail giant Amazon, online fast-fashion retailer Shein and confectionary brand Ghirardelli Chocolate are among the 600 companies recognized for offering the best customer service in America ...

CRM (Customer Relationship Management) refers to the strategies, practices, and systems that organizations use to manage and improve interactions with their customers. It includes processes such as ...

Every time you make a purchase, see an advertisement or call a customer support line, you’re interacting with a brand. And with each of these interactions, your perception of the brand can change — ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is ...

A customer may recognize a brand, and a customer may even assess strong positive value with a brand. However, if that customer is easily swayed to pivot to a competing product, brand management ...

Customer Relationship Management Industry Report 2024 - Integrable, Easy-to-use CRM Solutions with AI and Data Analytics Enable Personalized Customer Experiences - ResearchAndMarkets.com ...

4. Take us to your leader. Customers today have a primal desire to judge brands by the people behind the brand, most notably the CEO. Customers look for transformational rather than transactional ...