Want to change your behavior? How about your consumers' behavior? A new Georgetown study reveals how overlooked cues are the ...

The adoption of the FAIR model was pivotal in transforming our cybersecurity strategy into a measurable, business-aligned ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Animals caught acting like humans in hilarious ways. FA9LA rapper Flipperachi says Akshaye Khanna and Dhurandhar changed his life dramatically, 'The film has done incredibly well globally' Kittur Rani ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

We were all taught to be kind to our fellow humans. We all believe that kindness is a net positive for society as a whole. But as we go through life, we realize that there is a considerable gap ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...