Alternative lending market in Poland is expected to grow by 14.2% annually, reaching US$2.42 billion by 2025.

PRESSADVANTAGE – Rocket CRM has announced continued development and refinement of its marketing automation system, reflecting broader changes in how organizations manage communication, engagement ...

Holiday shopping is shifting as adults buy toys and tweens buy beauty. Age lines are blurring fast, forcing retailers to ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

ABSTRACT: Doping is an issue associated with elite sports as athletes attempt to enhance their performance to gain an edge over other athletes. However, the prevalence of doping is continuously ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...