As if marketing to humans wasn’t hard enough ... Think about the implications: the classic awareness-consideration-conversion funnel is being flattened. If a machine can go from query to ...

This approach delivers impact across the funnel, driving awareness, consideration, intent and purchases ... In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez ...

Compared to their competitors, Amazon, Walmart and Toyota most successfully move Americans from awareness to consideration ... head of marketing at YouGov America. “While brands like Amazon ...