These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some new publishers are seeing big swings since the ...

Entering Week 16, only two NFL teams had clinched a playoff berth. After Week 16, that number is up to 10. From statement wins to devastating losses, it was a massive week across the league. The ...

Visualization drills are popular when it comes to setting goals, often imagining the end result. But your actual vision plays a large role in how efficiently you reach your goals. The science of goal ...

The hilarious and food-loving Raphael Gomes let the sorting hat pick all his foods for a day, leaving culinary fate in the hands of magic. Sotomayor warns of major power shift Claudio Manuel ...

One day in November, a product strategist we’ll call Michelle (not her real name), logged into her LinkedIn account and switched her gender to male. She also changed her name to Michael, she told ...

The holiday season is here, and that means a major spike in shipping. The U.S. Postal Service has ramped up operations with expanded daily processing, new package-sorting technology, and thousands of ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

Social media companies and their respective algorithms have repeatedly been accused of fueling political polarization by promoting divisive content on their platforms. Now, two U.S. Senators have ...

Sorting through old yearbooks, VCRs, and more brought up guilt about throwing so much away. So I developed a system. I was leafing through an old yearbook — Lowell High School in San Francisco, 1960.

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X NEW YORK — After a long day at work, you rush to pick up your child from a playdate with a new ...