What''s the new trend across the globe? It''s artificial intelligence. It has become the ultimate game-changer, affecting ...

Customer engagement has long been dominated by rigid, script-based chatbots that offer little beyond pre-programmed responses. But a new generation of AI is rendering such systems obsolete.

Marketers today live in a world changing at a head-spinning pace, forced to balance a multitude of priorities in an 'Agentic ...