The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...

AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

This fun social media campaign allows administrators to engage the community and tell the story of their school.

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

Bank of America's advertising demonstrates a deliberate effort to balance transactional efficiency with knowledge ...

2020 and 2024 campaigns. Collectively, they use data to dictate strategy — such as when they chose not to respond to President Trump’s “trans” ad because focus groups told them it wasn’t ...

The song debuts at No. 68. By Xander Zellner Malcolm Todd is officially a Billboard Hot 100-charting artist for the first time thanks to his breakthrough single, “Chest Pain (I Love ...