The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular ...

For now, the ads will only appear on WhatsApp's Updates tab, where users can update their status and access channels or ...

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.