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Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense
During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...
Warner Bros. Discovery U.S. Hispanic 2025-26 Upfront: Digital Expansion Plans & WBTV Hispanic Stream Launch
Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
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Warner Bros. Discovery reverses course, rebrands ‘MAX’ back to ‘HBO Max’
Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...
Warner Bros. Discovery gives up, re-renames streamer "HBO Max"
Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...
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Warner Bros. Discovery Gives Upfront HBO Max Prestige
Warner Bros. Discovery upfront played out much like prestige programming: Dense, perhaps a bit long-winded, but ultimately ...
Taylor Sheridan Sets Special Forces Action Movie ‘F.A.S.T.’ at Warner Bros.
The thriller starring Brandon Sklenar will hit theaters on April 23, 2027, the studio revealed at its upfront presentation ...
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...
Warner Bros. Discovery Wants to Connect Advertisers With Its Biggest Franchises
The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...
5 of the biggest streaming announcements from Warner Bros. Discovery Upfront 2025, from HBO Max shows to the new Superman trailer
Based on George R. R. Martin’s The Hedge Knight novella, the new show follows the adventures of Ser Duncan the Tall (Peter Claffey) and s squire Egg (Dexter Sol Ansell) as they travel the fictional ...