After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery says returning the HBO brand to HBO Max will further drive the service forward and amplify the ...

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

Hace dos años, Warner Bros. Discovery Inc. eliminó la marca HBO del nombre de su principal servicio de streaming, confiando ...

HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The ...

HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days where the world ...

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

Warner Bros. Discovery announced during its upfront presentation in New York on May 14 that its streaming service is getting another name change ...