Tiger Woods accused of using ‘unlawfully hijacked’ logo for new clothing brand
According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes. The filing was registered with the U.S. Patent and Trademark Office on Wednesday Sept. 25.
Tiger Woods' new venture facing challenge over logo: 'Unlawfully hijack[ed]'
Tigeraire's opposition stems from the fact that it has used the image of a leaping tiger for four years. The company alleges that the logo of Sun Day Red, which launched in May, bears a striking resemblance to Tigeraire's own logo, as noted below:
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