Sairah Ashman has worked at brand consultancy Wolff Olins for 30 years. Here, she shares her top leadership lessons learnt ...

Anyone who has ever undertaken a merger or acquisition (M&A) will tell you that the process can be painstaking, lengthy and complex. But what if you could accelerate the process? At the same time, ...

CFOs are under greater pressure than ever to provide more strategic direction and help drive efficiency across the business. With existing technology and tools struggling to keep pace with these ...

Every business leader dreams of growth. But choosing the correct route for growth is a critical decision that leaders shouldn’t make in isolation. For some, creating a new product or service may be a ...

A younger generation of business buyers used to seamless transactions and highly personalised B2C experiences are driving the transformation of B2B ecommerce. Strong search capabilities, live ...

This year, data strategy has been front and centre, thanks to the explosion of AI and the growing awareness of the challenges that come with it. In a recent panel discussion, three data experts shared ...

AI and customer experience (CX) are high on business leader’s agendas - and rightly so. According to 8x8’s recent Future of Work: 2030 Vision report, CX will be the key differentiator for brands by ...

Artificial intelligence can be a useful tool to amplify creativity, blending human ingenuity with machine precision. Rosanne Kincaid-Smith of Northern Data Group discusses how leaders should see AI as ...

As the busy holiday season continues, brands are refining their marketing strategies to maximise customer engagement and sales. It’s important for marketers to carefully consider consumer mindsets and ...

The use of discounts and other promotions therefore has become a common strategy to entice cash-conscious shoppers. Although ...

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...