While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand ...