POC has announced some new hires to its global team across its North America, Asia, and Oceania territories. With a range of new hires and promotions across the company, the brand says they have made ...

Earlier this month, Strategic Value Partners (SVP) completed the acquisition of Revelyst. Revelyst, formerly owned by ‘Vista Outdoor’ is the ‘parent company of more than 30 renowned brands,’ including ...

Bikebook has appointed PaceUp Media as its official PR agency to support its growth. Officially launched in 2022, Bikebook started as a directory for bicycle mechanics before growing to offer a ...

Alé and British Cycling have signed a four-year partnership which sees the Italian brand become the official on-bike clothing partner of the national governing body. Alé will use its extensive ...

Rapha has unveiled its 2025 kit designs for EF Education-EasyPost, EF Education-Oatly and EF Education-Aevolo. Developed in collaboration with the athletes themselves – “a collective of talismanic ...

Launched 4 years ago, Boost Bikes has made strides in establishing itself as a manufacturer and supplier of “safe, easy-to-fit, and reliable e-bike conversion kit”. With ambitious 2025 growth plans, ...

Extra UK has announced the latest additions to its team with the arrival of Carey O’Callaghan and Stu Prentice, who will respectively cover South East and North territories, working in two different ...

Italian apparel brand Alé has announced its partnership with one of the most prestigious women’s teams on the WorldTour circuit, Fenix-Deceuninck. The partnership – said to reaffirm the brand’s ...

At CES 2025 in Las Vegas, Bosch will present Battery Lock: a unique function that ensures that the e-bike battery can no longer be used if it is stolen, making it worthless to thieves. The new ...

Netherlands-based Basil, known for its focus on cycling accessories which encourage people to ride their bikes more often, will see its products distributed across the UK and Ireland through a new ...

Accell Group have announced that Jonas Nilsson, previously its COO, will become the business’s new CEO, taking leadership of the group from Tuesday, April 1, 2025. Accell Group, As part of this ...

Strava and fellow award-winning fitness and wellness service Apple Fitness+, are joining up to extend audience reach in 2025. The collaboration aims “to offer even more value, inspiration, and ...