Gary Vaynerchuk – Advertising Week Europe 2025. At Advertising Week we thrive on the big conversations and we are gearing up for more. Mark your diary, save the date, block out the time because we’ll ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

By Filippo Gramigna, Co-CEO of Onetag. Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat ...

Too many marketing plans still treat social as the last step. The place where an idea gets “cut down” and “rolled out.” It’s backwards, not just because by the time a campaign hits feeds, the scroll ...

Welcome to Camp Cannes Roll Call, where the luggage is missing, the seagulls are thieving, and the creative conversations are somehow still flowing. In our kickoff episode, Mariah wrangles the ...

In a world where attention is currency, brand storytelling is evolving fast. No longer confined to polished scripts, the stories that resonate today are raw, real and rooted in culture. And for Gen Z, ...

The way consumers engage with news has dramatically changed over the past few years. This became very evident during the 2024 presidential election cycle. Legacy media, once the cornerstone of hard ...

In 1954, the first International Advertising Festival was launched in Venice, guided by a simple yet powerful mission: to champion creativity, communication, and brand storytelling. After moving to ...

Included within the coverage of Amazon’s most recent middling earnings report, released a few weeks ago, was some promising news about ad growth. According to the New York Times, “advertising, which ...

Cannes Conversations From the Samba Media Intelligence Lounge. Cannes Conversations is an exclusive video series from the Samba Media Intelligence Lounge in Cannes.

By Pamela Ghosal, Director, Brand & Communications, Phrase. In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...