E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they also see an agentic advertising opportunity.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...

Summerween is bringing new marketing opportunities as brands look for new partnerships, such as a Hershey's—Pokémon collab, ...

The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

What was originally a gaffe has turned into marketing gold, and offered lessons for trusting junior employees and acting fast ...

Advertisers are getting ready for the search giant to monetize its new AI channel, but there are challenges ahead.

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...