Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

To celebrate the 40th anniversary of the iconic original Ghostbusters film, PUMA is set to launch two sneakers inspired by ...

The retailer remains committed to being the "Heart of Sneakers" and is focused on future growth through innovation and ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Per the Securities and Exchange Commission, Barry Siegel shorted the sneaker and apparel brand’s stock twice, once while he ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

Yesterday, on the set of the upcoming Darren Aronofsky thriller Caught Stealing, the actor was spotted in the Puma Easy Rider ...

When you're talking about sneaker trends, adidas Sambaes always seem to be part of the conversation. These retro sneakers are ...

Nostalgia in real life can make you feel terrible, craving to relive your memories and take you back in time. But, in the ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...