Kia is tantalisingly close to outselling Hyundai in Korea, greatly aided by the new Sorento, a model which is now far more ...

Inspired by Verdy’s fan-favorite Visty plushie, this Sb Dunk sports a corduroy upper with furry pastel underlays, a padded ...

Originally designed for the racetrack and inspired by the fireproof footwear worn by Grand Prix drivers in the ‘80s and ‘90s, the Speedcat boasts a rich motorsport heritage and was originally ...

Charlotte Hornets star guard LaMelo Ball is an avid Fortnite player, and he was able to add his touch to the popular video game. On Wednesday, PUMA ...

The A$AP Rocky x PUMA Mostro 3D “Red” is set to drop on the same day as the rapper’s A$AP Rocky x PUMA Inhale OG sneakers, ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Jake Paul is sparing no expense for his upcoming boxing match with former heavyweight champion Mike Tyson. In a video with ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Google has showcased the impact of generative AI in workplaces at its 'Gemini At Work' event, highlighting productivity gains and ...

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

Dallas Cowboys historic: It’s hard for a native Washingtonian to admit it, but whenever the Cowboys break out this look it’s ...