The launch of a new iPhone is not just another product release. It’s not the kind of hype that can be garnered up by having celebrities endorse them or by holding ridiculously produced press events.

To start things off with a bang, the iPhone 6 is powered by an Apple A8 processor, which is 25 percent faster than the iPhone 5S’s A7. The A8 is also 50 percent more energy efficient, and has 50 ...