The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Google has showcased the impact of generative AI in workplaces at its 'Gemini At Work' event, highlighting productivity gains and ...

South Africa’s very own virtual influencer, Kim Zulu is set to host Google’s AI in Action Africa event, in Nigeria on ...

Nike Inc (NYSE: NKE) and Adidas AG (ETR: ADSGN) dominate the market for iconic sneaker lines, outpacing other sportswear brands by a significant margin. Both companies continue to rely on their ...

Along the way, he came across Engen service station at corner Cripps Road and Kelvin South Road, Engen at Kelvin Corner, Apex ...

DHEU’s collection includes shirts, denim shirts, denim fashion tops, skirts, printed midi dresses, cargo pants ...

Some of the most iconic football memorabilia items to appear at auction in a lifetime will be on offer next month.