"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Warner Bros. Discovery is reintroducing the HBO Max name to its flagship streaming service, dropping the simplified ‘Max’ ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Discovery decided to drop HBO from its streaming service's name to just become Max, but it's changing... again. HBO / ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

The Max name dated to Warner's merger with Discovery and was considered a curious choice when made in 2023. HBO is widely ...

Hace dos años, Warner Bros. Discovery Inc. eliminó la marca HBO del nombre de su principal servicio de streaming, confiando ...

As subscribers will recall, HBO Max originally launched in May 2020 and was rebranded to Max in April 2023 after the Warner ...