Coco Gauff found a sense of 'freedom' by following the business blueprint laid out by Roger Federer and Naomi Osaka.

Some of the most iconic players in tennis, including Roger Federer, Serena Williams, Maria Sharapova, and Rafael Nadal, among ...

After defats one after the other, Coco Gauff ended the Wuhan Open in her favor for the first time in her career. Gauff went past compatriot Jessica Pegula in straight sets to add her third WTA 1000 ...

Coco Gauff, the American tennis player and two-time Grand Slam champion, remains a leading figure in sports and business in ...

The WTA Tour has announced a long-term partnership with Mercedes-Benz, believed to be worth £375m ($500m). It comes just days ...

Coco Gauff just added another major brand partnership to her already existing list of sponsorships, crowning her 2025 most ...

Gauff joins tennis icon Roger Federer as a Mercedes-Benz brand ambassador in tennis. Mercedes-Benz continues to expand its ...

The 21-year-old had to make many changes during this season in order to adapt to her opponents, but also to work on her own ...

Sportico, the sports business publication, crowned tennis star Coco Gauff the highest-paid female athlete for the third consecutive year on Wednesday, Dec. 3. Gauff earned $31 million—$23 million of ...

Gauff was previously partnered with BMW. Her new 5-year deal with Mercedes-Benz is reportedly valued at $90 million, ...

After topping Sportico's list of highest-earning female athletes for the third straight year, Gauff has added another luxury brand to her endorsement portfolio.