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Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.
The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.
The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...
At Xerox, Steve Bandrowczak stepped into the CEO role in 2023 following the sudden passing of John Visentin. He had spent ...
Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.
When a new CEO steps into the spotlight, internal communications teams play a pivotal role in shaping how the transition is ...
Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.
Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.
The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.
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RetailWire on MSNCEO Brian Niccol’s Bold ‘Back to Starbucks’ Strategy Endorsed by Company Founder Howard SchultzStarbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...
Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers – its cafes. Photo: Alexandra Larkin Speaking before a stadium of more than ...
Ordering a “proffee” at your local café may still elicit quizzical looks, but protein coffee is gaining momentum. In March, ...
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