In the weeks leading up to the theatrical release of Wicked: For Good, it seemed as if every company known to man had partnered with the film for promotion. Cynthia Erivo and Jonathan Bailey were ...

Everybody is looking for a big insurance payout. But what if we told you that the biggest payout of all is starring as a recurring quirky character in an insurance company’s commercials? Don’t believe ...

A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact.

If there’s one thing we love, it’s an actor who is willing to do basically anything, knowing that if he does it, it will be cool. And there’s no actor capable of doing that quite like Walton Goggins.

Up on Mount Crumpit, Walton Goggins' Grinch listens to jazz and wears a knit scarf. In a new commercial for Walmart's holiday campaign, Goggins plays a lonely, yet sophisticated Grinch who's as eager ...

Commercial production has long been crucial to sustaining entertainment workers in the Los Angeles area. But it continues to plummet. By Nicole Sperling Reporting from Los Angeles Diane McArter runs ...

Ariana Grande went back to her roots. The actress and singer took to Instagram on Wednesday morning to debut her new look. In the photo, Grande appears to have returned to her signature brunette shade ...

The matchup on the field for Super Bowl LVI is set, but some of the highly-anticipated commercials for the game are gearing up for surprise reveals. As the Cincinnati Bengals and Los Angeles Rams ...

Concluding a Round of 8 in which there has yet to be a win by a playoff driver, Martinsville Speedway will set the Xfinity Series’ Championship 4 field over 250 laps Saturday. The first two races of ...

When the NFL decided to add commercials to RedZone Channel — which had long been advertised as “Seven hours of commercial-free football” — the spin from the league was that these commercials would be ...