Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

For those in the market for a reliable and efficient laptop, the Dell XPS 13 presents a noteworthy option with a current ...

Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...

The Dell XPS 13 brand has a long story of excellence. Dell may have retired this branding at CES 2025 but that doesn't mean ...

Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Dell follows in the steps of HP which rebranded its whole PC lineup last year. However, devices still had meaningful brand ...

We do know, however, that what used to be XPS, will now be Dell Premium. So, the XPS 13, 14, and 16, will be renamed the Dell 13 Premium, Dell 14 Premium, and Dell 16 Premium. To show the ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.